Developing Personas

Recognising and understanding your ideal customers

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It starts with deep customer understanding

You might have done personas or customer avatars before and think it's a bit fluffy and pointless but in our experience they are anything but. Personas will be only ever be as good as the effort and research you put into them and the continual use and management of them. Personas that get filed and not looked at are probably fairly widely off-base (it can happen when not enough team are involved or when there has not been enough expertise in the process). The competitive edge in the market is found in out-thinking your competition and to do that you need the best insight you can get, from data but also from deep customer understanding.

Solid foundations

Developing personas is a really important first step in the client-agency relationship journey for us and is one of the three core pillars of the carefully crafted strategy that we work with you on at the very beginning. These three pillars create a solid foundation for your marketing, sales & service activity. Just like you wouldn't build a house on rocky ground, neither should you begin marketing, sales & service delivery with no strategic basis. 

Step 2: Defining your positioning

Are we doing the right thing?

If you've ever sat around the meeting table and thought are we doing the right thing, with our marketing strategy, sales outreach or messaging, then the likely piece of the puzzle you are missing is a well resolved set of buyer personas. Our persona development sessions start with a workshop, virtually or in-person and by the end of it outline personas are created for further discussion and testing. Persona development is something that we can carry out for you as an individual project or alternatively for those looking to outsource all or some of their inbound marketing, it is included in our Inbound Marketing Retainers.

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Why not book a quick call to discuss your project in more detail and discover how we could help



Want to learn more? There are a wealth of resources right here to help. if you don't find the answer to your question then just give us a call.

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