How is your brand and product offering perceived by your prospects?
When done properly, positioning quickly tells your personas why they should care about your service, product, solution, technology or company. Stong brand positioning helps you increase brand understanding, communicate your value and justify your pricing. While product positioning analyses the value-creating and pain-relieving features that map to your personas needs, goals and pain points. These positioning statements feed the proposition creation, the marketing messages that you send to your target clients, that should completely 100% resonate with them. If they don't, they need revising. Your positioning statements are the right key to the right door.