Defining Your Positioning

Build a bridge between the value your product or service delivers and your ideal customers' needs.

Book A Call

How is your brand and product offering perceived by your prospects?

When done properly, positioning quickly tells your personas why they should care about your service, product, solution, technology or company. Stong brand positioning helps you increase brand understanding, communicate your value and justify your pricing. While product positioning analyses the value-creating and pain-relieving features that map to your personas needs, goals and pain points. These positioning statements feed the proposition creation, the marketing messages that you send to your target clients, that should completely 100% resonate with them. If they don't, they need revising. Your positioning statements are the right key to the right door.


Solid foundations

Defining your positioning is the really important second step in the client-agency relationship journey for us and is one of the three core pillars of the carefully crafted strategy that we work with you on at the very beginning. These three pillars create a solid foundation for your marketing, sales & service activity. Just like you wouldn't build a house on rocky ground, neither should you begin marketing, sales & service delivery with no strategic basis.

Step 3: Creating Propositions

Are we doing the right thing?

If you've ever sat around the meeting table and thought what is our USP, our real differentiator, what sets us apart from the rest then the likely piece of the puzzle you are missing is a well-resolved set of positioning statements. Our positioning defining sessions start with a workshop, virtually or in-person and by the end of it outline positioning statements are created for further discussion and testing. Defining positioning is something that we can carry out for you as an individual project or alternatively for those looking to outsource all or some of their inbound marketing, it can be included in our Inbound Marketing Retainers. 

Book a meeting/Retainers

Book A Meeting

Want to learn more about the process we use to help you build a strong brand and product/service positioning? Book a meeting and we will show you.



Discover loads of great resources to help you build a stronger and more effective sales and marketing organisation.

View Resources

Sign-up for regular content