Now you're talking my language...
Account based marketing is a growth strategy but more specifically a highly customer centric programme that places strategic accounts, partners or prospects in the centre of the marketing and sales process. The strategy is underpinned by a deep level of research and insight, resulting in key issues the client business faces being met with highly personalised messaging and value propositions. Essentially, ‘doing the work’ for decision makers or executives. They don’t have time to work out how your solution may fit their business, you do the work and take it to them, in a language they talk.