At EnquiryLab we have a mantra: if you do what you have always done, then you will get what you have always got. That's why the vision that drives our entire business is an audacious one - to turn marketing from an art into a science. This doesn't mean we want to remove the creativity, just the guesswork.
Neuromarketing or consumer neuroscience if you prefer is the science of decision making. Whether it is a first-party research project into how your prospects think or the application of third-party research there will always be a scientific basis in the way we do things.
Once upon a time you could do a bit of PPC and send a few emails and have your sales team call people and it would generate sales. Those times are gone. Prospects now expect a totally integrated and personalised experience from marketing, to sales, to service. Luckily tools like HubSpot exist and as a Gold partner, EnquiryLab is ideally placed to help you revolutionise the way you attract, convert and delight your customers.
You hear the word 'disruption' a lot in marketing, but what customer wants to be disrupted by a brand? Inbound is a totally customer-centric approach that enables your brand to be a trusted advisor in the buying process from start to finish. Discover more in our short 'introduction to inbound' video.
The most powerful tool in the armoury of the marketer is data, which is why EnquiryLab focuses on generating and testing hypotheses for all of our clients on a daily basis. Simply put, this gets us to the right answer quicker.