The story so far

Key stats, facts and figures

18 %

Site Traffic Uplift

Site traffic increased by 18% by using paid media tactically in regions with low bookings

312 %

Leads

Enquiries have increased by 312% in target regions since deploying the new creative

100 %

Average NPS Score

The average net promoter score given to EnquiryLab from Swimtime

Deep Customer Insight

Swimtime are the biggest provider of swimming lessons to young people in the UK, teaching over 15,000 kids to swim each week.

They came to us to better understand what motivated their customers to buy from them so that their creative could focus on the things that truly mattered. We delivered a neuromarketing research project that captured first-hand customer insight at the poolside. This information was processed using our proprietary psychometric profiling system to segment their customers into behavioural profiles. We then extrapolated this data across their entire database to deploy highly targetted messaging that was designed to appeal to them at a cognitive level.

EnquiryLab have totally changed the way we think about marketing. I would encourage any business to speak to them and discover things you didn't think were possible”

- Theo Milward, Swimtime
Bring neuromarketing insight to your business

Cross-functional automation

HubSpot was a great choice for Swimtime due to its fully integrated suite of apps for marketing, sales, service, CRM and website creation. It gave them a highly flexible platform to deliver incredible customer experiences and accurately measure the success of their neuromarketing project.

EnquiryLab guided the team through the onboarding process for the enterprise-level tool stack, creating bespoke templates for all of the creative assets they would deploy from the platform. All of this work was based on a solid foundation of marketing and sales strategy so the results came almost straight away.

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Technologies

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