Deep Customer Insight
Swimtime are the biggest provider of swimming lessons to young people in the UK, teaching over 15,000 kids to swim each week.
They came to us to better understand what motivated their customers to buy from them so that their creative could focus on the things that truly mattered. We delivered a neuromarketing research project that captured first-hand customer insight at the poolside. This information was processed using our proprietary psychometric profiling system to segment their customers into behavioural profiles. We then extrapolated this data across their entire database to deploy highly targetted messaging that was designed to appeal to them at a cognitive level.
- Theo Milward, Swimtime
EnquiryLab have totally changed the way we think about marketing. I would encourage any business to speak to them and discover things you didn't think were possible”