Resonate

At the start of our engagement, it became clear that Resonate's existing website had too many issues to drive ROI from increased traffic, as resource was limited we were able to deliver a pragmatic, budget-friendly approach to rebuilding their site.

Using the HubSpot CMS, we migrated the core design of their previous site, delivering significant performance improvements and tackling key conversion rate optimisation issues along the way.

We have continued to improve the site little by little using a growth-driven design methodology rooted in the A/B testing capability of HubSpot.

As we came onboard Resonate was beginning the implementation of Microsoft Dynamics 365. As a Microsoft Gold Partner this made a certain amount of sense, but it was clear from day 1 that Dynamics was not up to the job of delivering impact at the top of the funnel.

Our revenue operations team delivered what was initially a custom API integration with Dynamics before HubSpot launched an out-of-the-box solution. In collaboration with their Sales Ops team, we devised a full-funnel approach to lead management that leveraged the best features of both systems in a way that was seamless for their sales team.