Innovating Minds

The website project was the key deliverable for Innovating Minds, but as a non-profit ensuring there was a strong ROI on the money invested was paramount.

We approached the project the same way as we would in the private sector, firstly generating a deep understanding of the user groups the site would have to serve and what we wanted them to do during their visit. This meant that we spent a lot of time on the strategy and user experience design before we designed a single page.

It is this totally user-centric approach to design, combined with the fact we don't use templates so that we can craft the ideal experience for each and every project meant that this project delivered from day 1.

HubSpot was a great choice for Innovating Minds due to its fully integrated suite of apps for marketing, sales, service, CRM and website creation. Combine this with an easy to use interface that was easily adopted by the entire team and it's an ideal fit for their needs.

EnquiryLab guided the team through the onboarding process, creating bespoke templates for all of the creative assets they would deploy from the platform. All of this work was based on a solid foundation of marketing and sales strategy so the results came almost straight away.