The story so far

Key stats, facts and figures

25 %

Site Traffic Uplift

Site traffic increased by 25% over a well-established site, using SEO improvements

-23 %

Bounce Rate

Since launch, the bounce rate has dropped by 23% due to better content

125 %


Enquiries have increased by 125% since launching the new content strategy

100 %

Average NPS Score

The average net promoter score given to EnquiryLab from Innovating Minds

Digital Transformation

Innovating Minds are a Birmingham based community interest company providing specialist psychological support in schools and communities.

Innovating Minds were experiencing rapid growth in demand for their services and wanted help building a fully integrated sales and marketing approach orientated around a new website. HubSpot was the natural choice.

EnquiryLab immediately understood what we were trying to achieve and guided us through the creation of a powerful sale and marketing strategy that we then built the website around.”

- Asha Patel, Innovating Minds
Bring inbound to your business

Inbound Website Design

The website project was the key deliverable for Innovating Minds, but as a non-profit ensuring there was a strong ROI on the money invested was paramount.

We approached the project the same way as we would in the private sector, firstly generating a deep understanding of the user groups the site would have to serve and what we wanted them to do during their visit. This meant that we spent a lot of time on the strategy and user experience design before we designed a single page.

It is this totally user-centric approach to design, combined with the fact we don't use templates so that we can craft the ideal experience for each and every project meant that this project delivered from day 1.

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Services Web






A World-Leading Tech Stack

HubSpot was a great choice for Innovating Minds due to its fully integrated suite of apps for marketing, sales, service, CRM and website creation. Combine this with an easy to use interface that was easily adopted by the entire team and it's an ideal fit for their needs.

EnquiryLab guided the team through the onboarding process, creating bespoke templates for all of the creative assets they would deploy from the platform. All of this work was based on a solid foundation of marketing and sales strategy so the results came almost straight away.



Hubspot CRM

HubSpot Marketing

HubSpot Sales

HubSpot CMS

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