Geomant

Part of the initial brief was to drive sales using paid media. Whilst we love inbound, outbound is often the best place to start when immediate lead generation is required.

EnquiryLab is all about using data and insight to drive results, so rather than jumping right in and letting the channels we were using dictate what we would do, we started with data. Analysing the commercial performance of their products and channels allowed us to take a very targeted and tailored approach to driving enquiries. We built out a creative idea called 'Battlecards' that allowed them to engage with prospective resellers and resulted in a number of new signings right from the get-go.

Outbound had a role to play in the early growth we achieved, but long-term sustainable growth comes from great SEO, which means we have to be inbound in our approach.

The inbound philosophy is all about recognising that behaviours have changed and that prospects make themselves knowledgable experts before reaching out to sales teams. Rather than trying to interrupt them with ads, we use content to answer the questions they are already asking Google.

We helped Geomant put together a winning content strategy and then helped them deliver it in collaboration with their global marketing team.