In a world of programmatic targeting, custom audiences and clever automation technology it is easy to neglect the fundamentals. Messaging: Is the way we are talking to our customers actually effective? No longer do we have to simply depend on a copywriter to produce something that sounds nice, we can now test its efficacy before you spend a penny on media, or better yet provide a framework for them to work to in the first place.
Neuromarketing - what is it? and why you really should care if you are responsible for generating leads for your business. Have a quick read of our neuromarketing explained series to discover what it is all about.
Wouldn't it be nice to know if your latest creative and messaging concept will actually work? By changing the way you develop your creative you can. All you need to do is inject some science into the process and give your creative team a stronger brief. Discover how here.
If you have something you would really like to know about your product, service or customer base get in touch. We can talk you through the options for discovering more than you ever thought possible.