5 billion gigabytes of data was created between the dawn of time and 2003, we now create that every two days!
Information abundance is fundamentally changing the way people find out about products and purchase them. Those looking for a product or service are more likely to research extensively and educate themselves before even contacting a company, where once a salesperson was the first point of contact now up to 90% of the purchase journey occurs remotely. The old marketing playbook is ill-equipped to deal with this, and for companies willing to embrace a new way of thinking this represents an excellent opportunity - inbound.
Inbound means not just pitching products and services to prospects but providing them with relevant and useful content to answer their questions and solve problems for them.
The methodology consists of four phases to take visitors to your website and transform them into qualified leads, customers and in the very best-case scenario, promoters.
The four phases are: Attract, Convert, Close and Delight.
Here at EnquiryLab we live and breathe inbound. We’ve seen it work for businesses in multiple sectors. We’ve sketched out 3 steps you can take to start building an inbound marketing strategy and explore the possibilities of this powerful marketing methodology.
Is it time to implement inbound in your marketing efforts?
If after reading this you are keen to find out more about inbound, you are certainly in the right place. EnquiryLab are experts in implementing this marketing approach for businesses, and as a Hubspot partner agency we are well placed to guide you to the next steps on your journey. Get to know us better by filling out the form below: